A national clothing retailer needed to drive incremental sales among loyal customers and trigger buying events around customers’ birthdays. In addition, they needed to retain customers through reward incentives.
Solution
Collaborated to design and print innovative and cost effective formats.
One-to-One Variable Data
Used one-to-one variable data printing to deliver a high-impact personalized self-mailer.
Used one-to-one variable data printing to deliver a high-impact personalized self-mailer.
Targeted Messaging
Messaging and content are targeted specifically to the consumer along with the offer.
Messaging and content are targeted specifically to the consumer along with the offer.
Custom Coupons
Offer communicated via a tear-off redemption coupon in the shape of a standard credit card.
Offer communicated via a tear-off redemption coupon in the shape of a standard credit card.
Campaigns
The birthday campaign is executed monthly, approximately 80k per month, and the loyalty campaign is executed twice per month to roughly 10k consumers based on specific purchasing behavior.
The birthday campaign is executed monthly, approximately 80k per month, and the loyalty campaign is executed twice per month to roughly 10k consumers based on specific purchasing behavior.
Capabilities
DIRECT MAIL
Industry
RETAIL
Result
Campaigns have run for over four consecutive years due to their success; the program has been expanded into multiple languages because of its effectiveness. Thousands of mailers are executed annually across the two loyalty campaigns.
