- Consolidated and centralized handraiser response processing and fulfillment.
- Request for collateral came from multitude of channels: events, website, tradeshows, etc.
- Produce cost efficient creative and process to handle 5 different creative formats.
- Ultimately convert more Shoppers to Buyers.
- Capable of utilizing an InDesign / PDF workflow based on customized template.
- Requires online system to manage content and rules in real time environment.
- Consumer brochure request posted each business day.
- Request included various personalization data to be displayed on the brochures.
- Variables included campaign or source program, images & information on various models, regional incentives, credit pre-approval, and private cash offers.
Solution
- Utilize print-on-demand technology to link database information, creative graphics and personalized copy to digital printing for ultimate customization of customer’s brochure.
- Purchased and leveraged HP 10000 Indigo digital press which allowed us to turn around a One-to-One totally customized multiple page brochure in one pass.
Overview
An automotive company partnered with Sandy Alexander to create an automated data workflow to execute their handraiser campaigns.
![Sandy Alexander's dissected drop logo.](https://sandyalexander.com/wp-content/uploads/2023/01/Sandy-alexander_Shopify_Results.png)
Result
2.5 Million personalized pieces mailed
Approximately 15,000 totally customized requested brochures a day
- All requested are mailed with a 72 hr. window.
- Measurable correlation between handraisers and vehicle sales.