Universal Studios retail challenged Sandy Alexander to design materials for this feature presentation store and execute a full graphical transition, with all new elements to promote their new film “Despicable Me” in tandem with the changing of visuals throughout the park. The new graphics replaced all materials from an earlier film promotion.
Solution
3D Graphics
A completely new branded store was created using lifestyle graphics, 3D layered window displays, and smaller materials such as 3D counter cards.
A completely new branded store was created using lifestyle graphics, 3D layered window displays, and smaller materials such as 3D counter cards.
Changeable Elements
Easily-changeable elements kept the design and store experience fresh throughout the promotion.
Easily-changeable elements kept the design and store experience fresh throughout the promotion.
Overview
Universal Retail is a retail location in Universal Studios park showcasing the hottest merchandise. They partnered with Sandy Alexander to transition the store to promote the film Despicable Me.
Result
Sandy Alexander created a true retail event for Despicable Me, captured the excitement of the movie opening, and helped tell the story of Universal Parks while promoting the film and merchandise.
