BBDO & CBS Outdoor needed a partner that specialized in complex grid management and had experience collaborating with agencies and outdoor companies in executing out-of-home transit experiences.
Solution
Sandy Alexander’s national footprint of wide format capabilities was able to provide a turn-key solution from site survey, print production, and installation. We offered flexibility with tight timelines for execution while providing the highest quality graphics.
All color was managed through our G7-controlled workflow to meet exacting agency tolerances with other coordinated collateral projects.
Overview
BBDO is a worldwide agency and agency of record for AT&T when they partnered with Sandy Alexander to create an AT&T regional station domination in Los Angeles.
![Sandy Alexander's dissected drop logo.](https://sandyalexander.com/wp-content/uploads/2023/01/Sandy-alexander_Shopify_Results.png)
Result
The project duration, from site surveys to final installation, was executed within 14 days. 3,500 sq ft of branded messaging was installed overnight for launch. It generated approximately 4 million impressions per month within a three-week posting duration.