- Establish and design cost effective New Car Welcome Kits to meet new branding parameters.
- Print, personalize and fulfill monthly Welcome Kits for new car owners.
- Help “drive” the new owners to get their car serviced at the dealership where car was purchased.
- Upsell new owners on accessories, gear and rewards program.
- Provide a template that can be leveraged across a variety of models.
Solution
- Collaborated to design and print innovative and cost effective formats for multiple models.
- Leveraged One-to-One VDP to allow for personalization throughout the entire kit.
- Personalization included local dealerships’ service center contact information.
- Developed a production method to customize tabs on a 1-to-1 basis.
Overview
An automotive company partnered with Sandy Alexander to design, print, and fulfill their new car welcome kit.
Result
1 Million kits mailed
The platform ensures accuracy, saves time and confirms every new car kit.
- Distributed over 1MM New Car Kits across 5 brands.
- Increased use of local dealership service centers for initial new car maintenance.
- Increased accessory and gear sales to new customers.
