Challenge

In the hyper-competitive and crowded beauty industry, standing out from the crowd is essential for survival. These brands focus on a unique core idea and build a distinctive personality through their packaging and visuals. Sandy Alexander was tasked with catering to each brand and providing high quality visuals, which maintained their diverse personalities and achieved their core messaging.

Solution 

Sandy Alexander’s wide array of printing services and solutions allowed us to meet each brand’s needs and expectations with lightening speed.

  • Custom Cut-Outs
  • Oversize Back-Lits
  • Step-N-Repeat Backdrops
  • One-Of-A-Kind Decals

Overview

Generation Beauty by IPSY is a beauty expo connecting online personalities from fashion and beauty to their passionate fans and beauty brands. They partnered with Sandy Alexander to produce graphics and signage at Generation Beauty LA.

Sandy Alexander's dissected drop logo.

Result

Sandy Alexander’s custom-tailored event graphics allowed our clients the opportunity to create brand-specific visual communication elements and shine through the crowd.

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