Direct Mail Archives

Direct Mail News Podcast Technology

Colorbar Episode 31: Finding the Voice of Direct Mail with AI

Exploring the future of direct mail with Dave Rosendahl—and how AI is helping it finally find its voice. In this…

amasonFebruary 24, 2026

Brand Environments Direct Mail News Podcast

Colorbar Episode 23: The Mailbox You Can’t Turn Off

Postal Promotions - Performance - Power of Phygital! In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke…

amasonOctober 20, 2025

Direct Mail News Podcast

Colorbar Episode 3: Data!Data!Data! AMP Analytic

Explore the next level of data-driven marketing—from micro modeling to ultra match—plus why direct mail is still a powerful player…

Justin SmithApril 16, 2025

A digital soundwave with sharp peaks, rendered in a gradient of colors from blue to purple, pink, orange, yellow, and green on a black background—capturing the vibrant style of Sandy Alexander.

Commercial Print Direct Mail News

Behind the Scenes: Creating Hyper-Personalized Direct Mail with AI + VDP

Ready to level up your direct mail game? Watch how Sandy Alexander brought personalization to life for our Glimpse Hyper…

sandyalexandevApril 14, 2025

Colorful digital envelopes float against an abstract background with lines and dots, suggesting email, communication, or digital messaging in a modern, technology-inspired setting—perfect for a Sandy Alexander marketing campaign.

Direct Mail News

Hyper-Personalization

Unlock the Full Potential of Hyper-Personalization AI has transformed marketing, enabling brands to anticipate customer needs like never before. Imagine…

Justin SmithMarch 24, 2025

A Sandy Alexander postal delivery van with red and blue stripes drives on a winding road next to a rocky hillside, with another vehicle following behind.

Direct Mail News

USPS Promotions 2025

The United States Postal Service (USPS) has unveiled their 2025 Promotions —a strategic lineup designed to help businesses enhance customer…

Justin SmithMarch 24, 2025

A person scans a QR code on a cardboard box using a smartphone. The image features Sandy Alexander’s signature colorful gradient overlay in vibrant teal and pink tones.

Direct Mail News

Combine the Power of Direct Mail and Digital Campaigns

In today’s dynamic marketing landscape, combining direct mail with digital campaigns isn’t just smart—it’s essential. By leveraging both physical and…

sandyalexandevMarch 24, 2025

Sandy Alexander's better together display image for Cured.

Direct Mail Healthcare News

Better Together: Cured & Sandy Alexander

Partners: Enhance patient journeys by combining Cured’s digital marketing with Sandy Alexander’s direct mail Expand your digital marketing initiatives…

sandyalexandevOctober 4, 2022