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The App for Salesforce Direct Mail Integration & Automation

The newest technology from Sandy Alexander automates direct mail and improves response rates.


The MailPath App is available on the Salesforce AppExchange and is specific to Journey Builder within Salesforce Marketing Cloud.

Sandy Alexander's Mail Path graphic.

Clifton, NJ – April 6, 2022 – Sandy Alexander, Inc. announced the launch of MailPath, a direct mail app available on the Salesforce AppExchange.

In a busy marketplace, it’s more important than ever to make sure your word gets heard. By adding direct mail into your digital communications, you can increase response rates by double digits. MailPath allows you to seamlessly integrate direct mail into your digital platform. If you use Journey Builder to trigger digital communications, MailPath allows you to send direct mail as easy as email.

3D rendered monitor displaying Sandy Alexander's Mail Path.

MailPath Perks & Security

  • Secure workflows – HIPAA and SOC II Type II compliant
  • Turnkey – technology solution with print and mail distribution
  • Multiple formats – flexibility in the direct mail formats produced (postcards, letters, kits, etc.)
  • Scalable – from 100’s to millions of pieces mailed in each campaign
  • Easy – simple integration of application into the Journey Builder environment, no need to use other applications!

“More and more of our clients across a multitude of verticals; healthcare, retail, automotive, pharmaceutical and others, have been utilizing Journey Builder for triggered delivery of their digital communications but quickly recognized the gap of automating the delivery of direct mail,” explained Betsy Davis, EVP & National Sales Director at Sandy Alexander. “Understanding the importance of direct mail, we took this opportunity to provide the MailPath application as a solution to incorporate direct mail as another channel within their journey’s and improve their response rates.”

Learn more about MailPath at or contact


For more information about Sandy Alexander and it’s capabilities, please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at, or call our main line 973.470.8100.