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How Direct Mail Can Help You


Consumers have been in their homes more than ever in the last 12 months causing direct mail trends to rise. We have seen an uptick in the interest in catalogs, brochures, dimensional mailers, and more formats lately as major brands try to reconnect with their target audiences. While it is important to pivot to digital methods in today’s environment, these digital campaigns in combination with direct mail are proven to increase a marketer’s effectiveness.

To help you and other marketers evaluate this current trend and take your efforts to the next level, we’ve created our Guide to Direct Mail. In this short eBook, we show you the importance of connecting with your audience through this traditional and proven method of 1:1 direct marketing. Plus, take a look at some of our most popular in-line direct mail formats, including our patented Moving Steps mailer.

You can download the full Guide to Direct Mail to see our analysis and formats. To further discuss or learn more, please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at, or call our main line 973.470.8100.