BBDO & CBS Outdoor needed a partner that specialized in complex grid management and had experience collaborating with agencies and outdoor companies in executing out-of-home transit experiences.
Solution
Sandy Alexander’s national footprint of wide format capabilities was able to provide a turn-key solution from site survey, print production, and installation. We offered flexibility with tight timelines for execution while providing the highest quality graphics.
Color Management
All color was managed through our G7-controlled workflow to meet exacting agency tolerances with other coordinated collateral projects.
All color was managed through our G7-controlled workflow to meet exacting agency tolerances with other coordinated collateral projects.
Overview
BBDO is a worldwide agency and agency of record for AT&T when they partnered with Sandy Alexander to create an AT&T regional station domination in Los Angeles.
Result
The project duration, from site surveys to final installation, was executed within 14 days. 3,500 sq ft of branded messaging was installed overnight for launch. It generated approximately 4 million impressions per month within a three-week posting duration.
