News Archives

Why In-Store Experiences Still Matter

Emotional, immersive, and unforgettable—physical brand moments are more relevant than ever. In a world saturated by digital content, the brands…

Justin SmithAugust 5, 2025

A brightly lit shopping mall interior with blurred displays, digital screens, and colorful shop signs, capturing a busy and modern commercial atmosphere—perfect for showcasing Direct Mail and Digital Campaign Integration.

News

Phygital Marketing: Where Physical Meets Digital

Bridge the gap between tactile experiences and digital touchpoints to create seamless, scalable brand engagement. The most effective marketing today…

Justin SmithAugust 5, 2025

Brand Environments News

Experiential Marketing That Moves People—and Metrics

Create immersive, on-site brand experiences that deepen emotional connections and drive measurable ROI. When it comes to consumer engagement, there’s…

Justin SmithAugust 5, 2025

A glowing, circular blue and black center is surrounded by vibrant streaks of purple, pink, and yellow light—reminiscent of a stylized digital eye or energy field, evoking the visionary artistry of Sandy Alexander against a dark background.

Commercial Print News

Glimpse: From Strategy to Storefront

Watch how bold ideas, experiential design, and real-world retail collide in this high-energy virtual panel. How do brands turn ideas…

Justin SmithAugust 4, 2025

Beauty News Podcast

Colorbar Episode 16: Beyond the Mirror – The Story of Caire Beauty

How founders Lorrie King & Celeste Lee are redefining midlife skincare—and empowering women to care more boldly. In this inspiring…

Justin SmithAugust 4, 2025

News Podcast Retail

Colorbar Episode 15: Retail Glow-Up – Reinventing the In-Store Experience

Logitech’s Irma Sandoval and Response’s Carolyn Walker reveal how a bold retail transformation came to life at Best Buy and…

Justin SmithJuly 31, 2025

Dining News Podcast

Colorbar Episode 14: “Butts in Seats”—Redefining the Dining Experience

Carolyn Walker, CEO of Response, joins Colorbar to explore the art and science of creating unforgettable dining experiences. In this…

Justin SmithJuly 23, 2025

News Podcast

Colorbar Episode 13: Shaping Space — The Art of In-Store Creativity

Sean Sager of Set + Stage Creative joins Colorbar to talk 3D design, sustainability, and the power of immersive brand…

Justin SmithJuly 15, 2025

News Podcast

Colorbar Episode 12: Leading Through the Now

Jennifer DiPasquale of Women in Retail and Women Leading Travel & Hospitality joins Color Bar to talk leadership, innovation, and…

Justin SmithJuly 8, 2025

News Podcast

Colorbar Episode 11: Building the Brand

From logo to lighting, Jennifer and Brian Keita share the intentional journey of turning a bold fitness vision into a…

Justin SmithJune 23, 2025

News

Why In-Store Experiences Still Matter

Phygital Marketing: Where Physical Meets Digital

Experiential Marketing That Moves People—and Metrics

Glimpse: From Strategy to Storefront

Colorbar Episode 16: Beyond the Mirror – The Story of Caire Beauty

Colorbar Episode 15: Retail Glow-Up – Reinventing the In-Store Experience

Colorbar Episode 14: “Butts in Seats”—Redefining the Dining Experience

Colorbar Episode 13: Shaping Space — The Art of In-Store Creativity

Colorbar Episode 12: Leading Through the Now

Colorbar Episode 11: Building the Brand

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