Challenge

Fendi needed to transform their Pop-Up outlet in Sawgrass Mills Outlet Mall near Miami, FL. The solution required offerings beyond limits – millwork, logos, printed flooring, vinyl application and precision color matching.

Solution 

Sandy Alexander and Axis Global partnered to provide a supply chain solution that involved ideation to installation. The team provided graphics, in-store fixtures and all of the must-haves like the millwork, color matching and other needs.

Overview

Fendi is a global luxury retailer. They partnered with Sandy Alexander and our strategic partner Axis Global to create a memorable pop-up shop experience.

Sandy Alexander's dissected drop logo.

Result

Decreased international lead times, transformed and created a memorable and vibrant Pop-Up Shop that reflected the FENDI brand.

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