The client requested a physical prototype for a concept they were pitching to the Creative and Branding teams—centered around a tulip flower. The request was for a simple plastic cutout, but it quickly evolved into a more complex project aimed at creating a fully branded experience. The goal was to design dimensional tulip flowers that could produce a captivating light show—while staying within a specific price point.
-
Achieving a “soft touch-like” feel on the flowers to enhance the tactile experience
-
Finding a practical way to attach a stem
-
Meeting tight deadlines for approvals and production
-
Ensuring scalability for large-scale event activations
-
Creating a “realistic” look and shape for the flowers, even when the lights are turned off
Solution
Sandy Alexander collaborated closely with the team over three weeks, refining the concept and production process. Our team:
-
Engineered a custom score line for easy assembly
-
Dusted crystal vinyl applied over the print to give a soft touch-like look and feel
-
Sourced a suitable stem and devised a secure attachment method
-
Refined tabs and die-lines to ensure quick assembly and secure light device placement inside the flower.
-
Delivered a high-quality, visually impactful product that could integrate LED lighting for an immersive experience
Overview
What started as a prototype quickly evolved into a large-scale experiential activation. Through innovative problem-solving and precision execution, Sandy Alexander transformed a small idea into a visually stunning, globally recognized display.
Results
The project started with 3 flowers and grew into a large-scale experiential execution. After gaining approval, we produced 1,500 tulips for a licensing event, where each flower featured an LED light for a choreographed display.
The concept gained rapid traction, leading to an additional 1,600 tulips for an event in Barcelona. Due to its success, the activation expanded internationally, with the tulips traveling to London, Tokyo, and Mexico City.
This project exemplifies how experiential creative execution transforms ideas into impactful, large-scale brand experiences.
