- Consolidated and centralized handraiser response processing and fulfillment.
- Request for collateral came from multitude of channels: events, website, tradeshows, etc.
- Produce cost efficient creative and process to handle 5 different creative formats.
- Ultimately convert more Shoppers to Buyers.
- Capable of utilizing an InDesign / PDF workflow based on customized template.
- Requires online system to manage content and rules in real time environment.
- Consumer brochure request posted each business day.
- Request included various personalization data to be displayed on the brochures.
- Variables included campaign or source program, images & information on various models, regional incentives, credit pre-approval, and private cash offers.
Solution
- Utilize print-on-demand technology to link database information, creative graphics and personalized copy to digital printing for ultimate customization of customer’s brochure.
- Purchased and leveraged HP 10000 Indigo digital press which allowed us to turn around a One-to-One totally customized multiple page brochure in one pass.
Overview
An automotive company partnered with Sandy Alexander to create an automated data workflow to execute their handraiser campaigns.
Result
2.5 Million personalized pieces mailed
Approximately 15,000 totally customized requested brochures a day
- All requested are mailed with a 72 hr. window.
- Measurable correlation between handraisers and vehicle sales.
