In this premiere episode, Sandy Alexander’s Betsy Davis and Kim Opdyke explore how bold thinking and print innovation are shaping the future of brand engagement.
Welcome to the first episode of Color Bar, Sandy Alexander’s new podcast series where big ideas meet real-world execution.
Join Betsy Davis (CMO) and Kim Opdyke (COO, Dinetec) as they kick off the series with a conversation about what it means to “do different to get different.” You’ll get an inside look at Sandy Alexander’s evolving approach to integrated marketing, the role of their Glimpse engagement platform, and why physical experiences are having a major resurgence in a digital world.
In this episode:
- Why print is far from dead—and how it’s evolving
- The strategic vision behind Color Bar and Glimpse
- A sneak peek at the kinds of trends and guest voices to expect in future episodes
Whether you’re a print pro, a marketer looking for inspiration, or just curious how the world of brand storytelling is changing—this is the launchpad worth listening to.
🎧 Listen to Episode 1:
