Colorbar Episode 20: The Future Is Experiential with Wendy Moodie

Wendy pulls back the curtain on her journey designing immersive, can’t-miss brand experiences across entertainment, retail, travel, and beyond. The conversation dives into:

• How experiential marketing has evolved from flashy activations to authentic, story-driven engagement
• Why brand integrity is non-negotiable when creating environments that wow and last
• The game-changing role of technology in transforming spaces into living, breathing experiences

Wendy also shares her take on the rise of pop-up culture, how brands can spark massive amplification through social media, and what companies should know before stepping into immersive marketing.