How founders Lorrie King & Celeste Lee are redefining midlife skincare—and empowering women to care more boldly.
In this inspiring episode of Colorbar, we sit down with Lorrie King and Celeste Lee, the visionary co-founders of Caire Beauty—a science-driven skincare brand purpose-built for women aged 40 to 65.
We unpack their journey from startup to standout, exploring:
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The meaning behind the name “Caire” (“I care”)
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Their direct-to-consumer strategy and recent shift into retail
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Pop-up activations that build real connection
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The evolving omni-channel landscape—including how AI is shaping customer experience
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The rise of subscription models and the future of brand loyalty
Lorrie and Celeste share their honest perspectives on the beauty industry, building a mission-led brand, and why midlife isn’t a problem to solve—it’s a powerful stage of life to celebrate.
✨ Special Offer for Sandy Alexander listeners:
Visit www.cairebeauty.com and use promo code SANDY20 for 20% off your order.
🎧 Listen to Episode 16:
