Logitech’s Irma Sandoval and Response’s Carolyn Walker reveal how a bold retail transformation came to life at Best Buy and beyond.
In this episode of Colorbar, we’re diving into the retail glow-up with two powerhouse guests: Irma Sandoval, Head of Channel Marketing at Logitech, and Carolyn Walker, CEO of Response Agency.
Together, they take us behind the scenes of a long-running transformation at Best Buy, where a decade of strategic category management led to a full-blown reinvention of the in-store experience. Irma walks us through Logitech’s three guiding principles—Invite, Inspire, Irresistible—and shares how they’re elevating the brand from shelf presence to icon status.
We also explore:
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What makes modern in-store engagement actually work
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A frank assessment of QR codes and the need for smarter digital integration
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How a flagship Micro Center installation created a line-around-the-block moment
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The creative and strategic moves required to make retail feel inspiring again
Whether you’re a channel marketer, brand strategist, or anyone tasked with bringing physical retail to life, this episode offers a candid, insight-packed look into what’s working—and what’s next.
🎧 Listen to Episode 15:
