From logo to lighting, Jennifer and Brian Keita share the intentional journey of turning a bold fitness vision into a brand that feels like home.
What does it really take to build a brand from scratch?
In this episode of Color Bar, we sit down with Jennifer and Brian Keita, the husband-and-wife team behind Union Cycle & Strength, to explore the emotional, strategic, and very real journey of launching a brand from the ground up.
What started with a logo became an immersive brand experience—built through scent, sound, apparel, and community. Every detail at Union was created with intention, unity, and soul.
We talk about:
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How strong brand identity makes an idea feel “real”
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Getting the word out with limited resources
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Turning merchandise into marketing
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The challenge of getting people through the door
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Why holding onto your vision matters as you scale up
Whether you’re a marketer, entrepreneur, or just love a good brand origin story, this episode is packed with practical insight and pure inspiration.
🎧 Listen to Episode 11:
