Dinetec’s Kim Opdyke dishes on menu strategy, loyalty tech, and how smart in-restaurant engagement drives real results.
We’re serving up something special in this episode of Color Bar as Kim Opdyke steps out of her co-host role and joins us as the COO of Dinetec, Sandy Alexander’s dedicated division for the dining industry.
Kim takes us behind the scenes of one of the most underutilized marketing tools in the restaurant space: the menu. From data-driven menu optimization to new thinking around loyalty programs, guest experience, and on-premise storytelling, this conversation explores how restaurants are driving engagement where it matters most—in the seat.
Whether you’re a brand marketer, franchise leader, or just hungry for insights, this episode is packed with smart, actionable thinking from someone who truly lives the dining space.
🎧 Listen to Episode 6:
