From Gen Alpha to catalogs, discover how retail brands are driving in-store traffic in a digital-first world.
📦 As Back-to-School and Holiday shopping seasons approach, retail brands are under pressure to connect with customers—and bring them back into physical spaces.
In Episode 5 of Color Bar, Patsy Koepke, Chief Revenue Officer at Sandy Alexander, joins the show to explore how retail marketers are rethinking shopper engagement across channels.
In this episode, you’ll hear about:
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The rising influence of Gen Alpha on in-store brand strategy
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Merging digital and physical signage for deeper engagement
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Why localization and timing matter more than ever
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The surprising comeback of the catalog as a retail branding tool
Whether you’re building omnichannel campaigns or reimagining in-store experience, this episode is packed with forward-thinking retail insights.
🎧 Listen to Episode 5:
