Explore the next level of data-driven marketing—from micro modeling to ultra match—plus why direct mail is still a powerful player in personalized campaigns.
🎙️ In Episode 3 of Color Bar, we welcome Phil Corbett, VP of Strategy at Analytic Marketing Partners (AMP Analytic), for a deep dive into smarter data strategy and campaign performance.
Phil recently joined Sandy Alexander as a panelist at the Glimpse Hyper-Personalization event, and now he’s here to unpack the tools and tactics that are transforming the landscape—from Micro Modeling and Super Variables to Ultra Match and Conquest Marketing.
You’ll also hear why direct mail still matters, especially when paired with predictive analytics and precision targeting.
If you’re into hyper-personalization, campaign optimization, or anything that actually moves the needle—you’ll want to queue this one up.
🎧 Listen to Episode 3:
