The Evolution of Brand Activation with Denise Costello
What makes a brand activation actually work?
In this episode of Color Bar, Denise Costello joins Betsy & Kim to discuss the shift from one-time campaigns to connected brand experiences that drive memory, engagement, and long-term impact.
They cover experiential marketing, pop-ups, influencer strategies, execution pitfalls, and why the best brand moments start with a clear intention.
🎧 Listen to Episode 33:
