With channels multiplying and tools evolving, marketers face more pressure than ever. So… is it still authentic if AI had a hand in the content?
Who else is wondering what counts as “real” content anymore?
On this episode of Color Bar, we explore the complexity (and chaos) of today’s content development landscape. From juggling personalization and platform strategy to navigating a sea of AI-powered tools, marketers are facing a new kind of pressure — one where quality, speed, and authenticity often feel at odds.
We ask the big questions:
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Does using AI in content creation feel like cheating?
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Can something still be authentic if it was written with help from a machine?
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How do brand leaders stay grounded in a world of evolving platforms and endless output demands?
Whether you’re managing a team, building a brand, or just trying to keep your content calendar above water, this episode offers a real look at the new content reality — plus a little solidarity if you’ve been quietly asking yourself, “Am I the only one feeling this way?”
🎧 Listen to Episode 10:
