Fleetwood joins the show as Kim explores how pet brands are going human-grade with omni-channel, tech-enabled, and hyper-personalized marketing strategies.
If you’ve listened to Color Bar before, you know pets are kind of a big deal around here—especially in Kim Opdyke’s household. And in this episode, we’re going all in on pet marketing with a little help from Fleetwood, Kim’s four-legged co-host.
From omni-channel retail strategies to personalized direct mail, national pet brands are taking a page from human marketing playbooks to connect with a new generation of pet parents. Kim hits the pet store for a firsthand look at how messaging, signage, and digital tools are coming together in-store.
In this episode, we explore:
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How pet brands are customizing messaging at the store level
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The use of tech in physical signage and digital activations
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Why treating pet owners like savvy consumers is building loyalty
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What other industries can learn from the human-grade evolution of pet marketing
Whether you’re marketing to humans or hounds, this episode offers real insight into how engagement is going multi-species.
🎧 Listen to Episode 9:
